Beyond performance.
Snowboarding as story, culture and feeling.
Why we exist.
Claimd exists to slow things down. To celebrate snowboarding not as performance, but as feeling.
We share stories, films, and products rooted in intention, creativity, and respect for the mountains.
Less noise. More meaning.
From our Journal.
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Up to You!
Competing with yourself daily and feeling like you always have to perform and see progression can be draining and unmotivating. Antonio Bretones and Yago Dominguez created Up to You, which shows us how slowing down, taking a step back and finding joy again can remind you why started in the first place. Whether it’s the…
Latest film feature.
Our newest discovery: a film that captures the freedom, connection, and adventure of riding on your own terms.